About Jareau

Work Experience

  • Online Business Analysis (since 2001)
  • Project/Product Management (since 2001)
  • Online Business Strategy (since 2004)
  • Analytics (since 2010)
  • Academics

  • Post-Graduate Studies International Business
  • MBA (Executive) Florida International University
  • BBA: Information Systems Pace University
  • AAS: Accounting Interamerican University

Hobbies/Interests

  • Videography Usually dance related
  • Latin Dance With occasional world travel
  • Motorsports Recent toy of choice: 370Z

With over a decade in Online Business Analysis, Strategic Direction, Project Management, Online Marketing, and the Web Development Life Cycle, Jareau’s experience stems from a broad range of employment opportunities — everything from 2 separate $10 billion-dollar organizations, to consulting and Freelance/Entrepreneurial work, as well as a fast moving Interactive Marketing Agency. Currently, he is at Tyco Integrated Securities where he holds a senior position as a Business Process Analyst for the eServices Group within the IT department. 

On the academic front, an MBA from Florida International University, with post-graduate studies in International Business, a BBA in Information Systems from the Lubin School of Business at Pace University in New York City, and an AAS in Accounting from the Interamerican University of Puerto Rico round out his academic credentials. Additionally, he serves as an Academic Coach and guest lecturer for master’s level courses.

Interested in learning more? Read on.

Professional Overview

Creating and Managing Competitive Business Strategies with a focus on ROI & Sustainability.

Jareau’s Skill Set

Business Intelligence

By weaving complex Event Tracking & Processing Methodologies with on/off-line and mobile data, we can build Engagement, Segmentation, Retention, Reach, Conversion & Loyalty reports. The goal? Enabling advanced business decision making – on-demand and in real-time.

Examples of Business Intelligence models I’ve worked with:

  • Multi-Channel Attribution Modeling
  • Traffic Quality Scoring
  • Page Valuation Matrixes vis-à-vis Dynamic Optimization Roadmaps
  • and Mobile Web Analytics Tracking Systems.

Tools Used: Adobe Omniture, Test & Target, Google Analytics, Google Analytics Premium, Facebook Insights, and Off-line Data Sources, among others.

Online Strategy

To achieve operational effectiveness, we strive to understand, test, and push the limits of available technology. By transforming Information Technology from a strategic liability to a strategic asset we compete on the ground, and in the cloud.

I find the following helpful when I’m working with Online Business Strategy:

  • Operation & Process Modeling
  • Decision Rights, Accountability & Governance
  • Resource Allocation, Cost Management, and Profit Maximization

Tools Used: The tried and true PowerPoint, while a staple communication tool, is rivaled by Prezi. Additionally, Visio and Excel, of course, are invaluable to both designing the strategy as well as analyzing it in post.

Business Development

We focus on business growth through the development and implementation of market analysis, relationship sourcing & development, solution design, and communication strategies. Following up with post-evaluation reporting and business-impact analysis is just as critical as those first steps.

When exploring Biz Dev opportunities, I find the following to be advantageous:

  • A mature infrastructure: a CRM, or other knowledge management tool/process.
  • Good design, production and communication tools.
  • Well defined Business Modeling & Analysis practices, Resource Allocation processes, and of course, an established Documentation policy.
  • While business and technical acumen support the sales-oriented/client-facing approach; it’s an unwavering eye on operational functionality that yields the best returns.

Leadership

Leading means establishing direction for functional groups of individuals. It means gaining commitment from these groups, motivating them to act to achieve predetermined outcomes, while focusing on acquires, retaining, and developing the necessary resources required to achieve success.

A Strength Based Leadership Model centers on Leading oneself, providing Strategic Direction while Managing Work, and Connecting with and Enabling Others based on their strengths. With Integrity at its foundation, Respect and Responsibility are equally balanced and provide a basis for Trust, Compassion, Stability, and Hope.
Methods Used: Strategic Thinking, Positive Influencing, Consistent Execution, and Relationship Building.

Mentoring

There are times when influencing the professional and personal lives of young adults or new talent require more tact than that afforded by traditional leadership. Mentoring allows for personalized attention with a focus on interpersonal development, intracommunity/social involvement and inclusion.

I find the following helpful when I’m working with young talent or fresh minds:

  • Be an Activator: There are times when breaking the ice and allowing a person to ease into a challenge is better then forcing the person to struggle from scratch.
  • Command: At first there may be inherent deterrence to act, an inclining of authority is useful to position talent in the right direction.
  • Communication: I find over-communicating to yield better results than just providing exact amounts of information.
  • Competition: Instilling and facilitating a layer of competition brings out not only interesting dynamics among the team, but also serves as a motivational driver.
  • Maximizer: When a team member has done his/her best, providing that missing golden nugget of information helps not only maximize the output, but also the talents confidence.
  • Self-assurance: And speaking of confidence, when needing to play Good Cop/Bad Cop, I chose the former.
  • Significance: One of our basic needs is to feel a sense of utility. I strive to make my team feel not only respected and well regarded, but important and necessary.
  • Woo: With care, a level of hope can be instilled in the hearts and minds of talent. It’s this optimism that encourages them to go the extra mile.

Knowledge Transfer

From building documentation for future audiences, known and unknown, to hosting 80+ people in a room, to audiences that include C-Suite management, the edification process and it’s impact matters more than we tend to recognize.

When instructing or transferring knowledge, I find the following to be most effective:

  • Selection of language and key terms that meet my audiences expectations.
  • The ability to gauge and react to the audience’s body language.
  • Respect for time, sensitivity of information, and language differences.
  • Visual Aids that compliment a narrative, as opposed to being the narrative.

Portfolio

Academic Coaching

Academic Coaching

Academic Coaching

Special Projects
Discount Pilates Equip.

Discount Pilates Equip.

Discount Pilates Equip.

Special Projects
Tyco Integrated Security

Tyco Integrated Security

Tyco Integrated Security

Employment
BGT Partners

BGT Partners

BGT Partners

Employment
Thermo Fisher Scientific

Thermo Fisher Scientific

Thermo Fisher Scientific

Employment
Thermo Electron Corp.

Thermo Electron Corp.

Thermo Electron Corp.

Employment
nuViewMedia, Inc.

nuViewMedia, Inc.

nuViewMedia, Inc.

Employment
iMambo.tv

iMambo.tv

iMambo.tv

Special Projects
AMHE Florida

AMHE Florida

AMHE Florida

Special Projects

News

  • April 12, 2013 Car flips on I-95

  • March 20, 2013 Taste of the Executive MBA

  • March 7, 2013 Oracle OpenWorld 2013

  • November 12, 2012 New Role at Tyco Integrated Security

  • September 19, 2011 Training: Web Targeting & Analytics

  • September 11, 2011 September 11th… 10 years later.

  • June 15, 2011 International Business Consortium, Rio De Janeiro, Brazil

  • May 28, 2011 Marketing Accounting Metrics and Financial Analysis Certificate

  • March 3, 2011 Just got a phone call from the White House

  • February 2, 2011 My Contribution to the Haiti Earthquake Relief Efforts

  • September 11, 2010 MBA: A Journey Begins.

Car flips on I-95

It was Friday night at dusk. We were headed up to Orlando, traffic was moderate, and moving briskly. In South Florida’s terms, that means 70-85mph. It was normal I-95 traffic just north of Boca Raton. We were chatting a bit when suddenly, traffic got very congested. Drivers were taking moderate amounts of precaution as we all slowed to a crawl. We missed the actual accident by seconds, but as we drove by the wreck, people were still inside, and other motorists were stopping their cars, and getting out to help. So we stopped too.

I got out, and ran to one side of the flipped mini van. A little girl was crawling out of the broken back window, 2 guys were helping the driver, they seemed to have that under control, so I ran around the car to help the woman in the front passenger seat. I quickly checked for leaking fluids (gas, oil, etc), then I got on the floor, and crawled inside the car. My upper body was inside the car, my legs were outside of the car. I noticed the woman was not trapped, only stuck. As one guy (I don’t even remember his face) was working on unbuckling her seatbelt, I pushed her up by the hips to lossen the tension on the seatbelt. It popped lose, I slowly lowered her until she could support herself. She crawled out.

Then I noticed the 2 guys helping the driver were still working on him. They managed to get his seat to recline, which meant the pressure on his neck was relieved. But he too was stuck by his own weight causing tension on his seatbelt. I was in an awkward position to push him up, so I grabbed 2 handfuls of his seatbelt, pushed real hard upward, while some other guy was able to unbuckle the seatbelt. It popped lose, and the man was able to wiggle himself out of the vehicle.

At this time everyone is out of the car and on the side of the road. A woman dressed in nursing clothing arrived with gauze and some cleansing fluids. Pamela, who was with us is a Nurse Practitioner, she made sure a few careless mistakes didn’t happen – like wrapping the wounds incorrectly.

Once we realized there was nothing more we could do, I snapped the above pic, and we went on with our drive. It was an exciting 5 minutes – and an eye opening one.

Be safe out there, people. Lives can change, or be completely lost, in a matter of seconds.

Taste of the Executive MBA

On March 20th, 2013 FIU’s Interim Associate Director of Executive & Professional MBA Programs invited alum and current Executive MBA Students to the Taste of the Executive MBA networking party at Smith & Wollensky on Washington Avenue in South Beach. This special reception was designed to bring the Executive MBA community together for an evening of networking, and to discuss the launch of the Executive MBA Affinity Group, an alumni group focused on brining professionals together, sharing knowledge, building business relationships, and giving back to the community.

Oracle OpenWorld 2013

I had the opportunity to sit in on 2 sessions at a custom, in-house version of Oracle’s OpenWorld event. Tyco Integrated Securities brought in Oracle for a couple of days worth of full-day presentation by powerhouses at Oracle. Topics covered: CRM Customer Experience, Innovation & Social and also Oracle Business Intelligence & Exalytics. There are so many exciting things on the horizon.

New Role at Tyco Integrated Security

I recently joined the Tyco family as a Senior Business Process Analyst (IT Specialist) working with the eServices Group at the Boca Raton location.

Here I conduct senior-level business process analyses, needs assessments, and cost/benefits analyses in order to align information technology solutions with business delivery initiatives.

I am the  liaison between the business folks, and the IT department. I formulate and define system & project scope and objectives through research, applicable business systems acumen, industry standards, best practices, and next practices.

Training: Web Targeting & Analytics

Adobe Site Catalyst has been at the forefront of my workday for a little over 2 years now, Challenging, yes, though, it has been more of an enlightening experience, to be honest. Who knew so many data points could be come such drivers of key business decisions. And just this past September I had the opportunity to sit in on 3 days of Adobe Test&Target training. Conceptually I understood what T&T has to offer, the session, however, did a great job of exposing the underlying factors of code placement, best practices in sampling and testing, and even exposed a few interesting strategies for running testing campaigns.

I’m looking forward to getting deeper into the toolset and combining Test&Target with SiteCatalyt in creative ways.

September 11th… 10 years later.

A lot has happened in the 10 years since I walked out of the World Trade Center in New York City on that unforgettable September morning. Today though, I am quite alright: no ailments, no nightmares, nothing out of the ordinary for a 35 year old man. In fact, I’m probably healthier than I have ever been, and in better shape, too – but that’s another story. Have the years been tough? Hard to say. I’ve had some ups and downs – mainly due to silly decisions, and not at all due to systemic psychological or physiological issues, I think.

So, here I am, 35, a graduate student running a 3.5 GPA, employed full time, in a full time relationship, living in Miami… not much to complain about. Though, lots and lots to be thankful about; and simply put, I’m glad to be here.

Read the whole 9/11 story.

 

 

International Business Consortium, Rio De Janeiro, Brazil

The international Business Consortium at the COPPEAD Graduate School of Business addressed the issues and opportunities of fast developing countries – specifically, Brazil. COPPEAD’s professors coordinated each topic and invited top managers, entrepreneurs and state secretaries to provide multiple perspectives regarding growth, innovation, flexibility, social inclusion and fast change for global businesses development.

Mornings were dedicated to the Economical, Financial, Political, Social and Technological aspects of the country, and included dynamic lectures and discussions lead by Coppead professors in a classroom/workshop setting. Afternoons were dedicated to meetings at Brazils leading companies such as Petrobras, Globo TV and the world class Rio Center of Operations. These meetings were used to illustrate and provide first hand perspective the issues and bring context to the mornings analysis. A 4 hour field trip that started in the favela of Pavão-Pavãozinho, and crossed over into the favela Moro do Cantagalo provided a first hand look at Brazil’s social-economic progress – a truly unique experience.

At the end of the module I gained a thorough understanding of the country, its characteristics, key trends, the uncertainties associated with the Brazilian environment, and a sense of business opportunities.

Marketing Accounting Metrics and Financial Analysis Certificate

Marketing accounting is about measuring and managing customer behavior, key business processes and key profitability outcomes, via a suite of  Marketing Accounting metrics. Lead by Dr. Peter Dickson, a Ryder Eminent Scholar in Global Logistics at Florida International University, the course covered the following 8 key topics in the financial analysis and accounting of Marketing:

  • Variance Analysis
  • Margin Analysis
  • Price Change Analysis
  • Price Setting Analysis
  • Product-Line Analysis
  • Marketing Mix Value Analysis
  • Customer Profitability Analysis

The lessons I learned and the tools I now have were an incredible take-away from this course. Practical and invaluable at every marketing level and decision.

Just got a phone call from the White House

Well, that was a first. The White House just called. They wanted to know if I was willing to travel to Haiti to help with the relief efforts. During the initial questioning I realized they were under the impression I was a doctor. I had to stop the conversation for a moment and clarify. The person I spoke to was very nice, and apologized for the inconvenience. Before we ended the phone call I asked where she got my full name and telephone number. The woman told me she got my name from the AMHE Florida database of doctors who signed up to travel to Haiti. Ahh, of course, see, I implemented the web service that collected all those names for my client, AMHE Florida. I’m sure the woman I spoke to could sense the smile on my face as I told her that I was the person who made that data collection possible. She thanked me for my contribution, and pleasantly ended the phone call.

In the end, I’m proud to have served an integral part in the relief efforts.

My Contribution to the Haiti Earthquake Relief Efforts

When Herold asked me to put together a data collection feature on his website to collect data for doctors who are willing to travel to Haiti for the relief efforts, needless to say, I dropped everything and began working.

Dr. Herold Merisier, president of the Florida Chapter of the “Association des Médecins Haïtiens à l’Étranger”, also known as AMHE, is mild mannered, well spoken gentleman. Our interactions were always brief, succinct, and relatively relaxed in nature. However, this time, the sense of urgency was underscored with a tone of dire dependency.

The pressure was on: I was to deliver a fully functional data collection mechanism for his site in a matter of hours, not days. As I look back on the email thread, there is only one date on it: the date he requested, and the date I delivered are the same. It felt good to work so hard for such an important cause.

While the form has been removed from public view, the site, and it’s ancillary Earthquake Relief pages are still up. Take a look.

MBA: A Journey Begins.

Deciding attend graduate school was relatively easy, in fact, the decision was made many years go. What I was waiting for? Well, I really don’t know. No matter, I’ve been accepted into the FIU Executive MBA program, an intensive program catered to adults with work experience, including 2 residencies, one domestic, one international. My cohort, I expect, to be full of business leaders and experts.

I’m looking forward to the next 2 years of my life. I’m also looking forward to fulfilling a life goal. I’ll try to report back periodically. See you at the commencement ceremony.

Contact

Since moving from the NYC area, I’ve realized that picking up palm tree fronds is much more pleasant than shoveling snow.

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Mobile:+1 917 856 2592
FAX:What’s a fax?
E-mail:contact@jareau.com

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